Motivated Seller Scripts and Follow-Up

Motivated Seller Scripts That Get Replies

The templates below are the shape of what works. Not the exact wording I run for clients — copy that half the market is already sending stops working — but the structure, which is the part that matters.

Three rules behind all of them: short enough to read on a lock screen, specific enough to prove you mean this property, and asking a question that is easy to answer with one word.

What makes these work is the absence of a pitch. No company blurb, no “we are cash buyers with 20 years experience”. A property owner deciding whether to reply is answering one question: is this a real person asking about my actual house. Everything else is noise.

The Follow-Up Sequence

Most leads are not generated on the first message. In my accounts the majority of qualified conversations start on touch three or later, which is why a single blast produces disappointing numbers and gets the channel blamed.

• Touch 1 — opening message, property named
• Touch 2 — 3 to 4 days later, shorter, different angle
• Touch 3 — about a week after, the polite exit line above
• Touch 4 — 2 to 3 weeks later, final attempt with a different opening
• Stop — no reply after four, or an opt-out at any point, and the number is retired

After that, the number goes into a recycle pool and gets contacted again in 90 to 120 days with different copy. Those recycled leads are consistently the cheapest in the account — the data is already paid for and the owner's situation has had time to change.

A Worked Cost Example

Numbers rather than adjectives. Using my measured average of 352 messages per lead:

Those lead-to-contract figures are illustrative, because they vary enormously by market, offer strength and follow-up discipline — that is exactly why I tell clients to track their own ratio from month one. The message volume column is not illustrative; it comes from 23.2 million sends.