Real Estate Virtual Assistant Cost and KPIs
What VAs cost, what good ones produce, and the benchmarks to hold them to — so you can tell a performance problem from a pricing one.
By Zeeshan S. ·
What VAs cost, what good ones produce, and the benchmarks to hold them to — so you can tell a performance problem from a pricing one.
By Zeeshan S. ·
This guide is the detail behind a service I run for clients. If you would rather hand it over than do it yourself, see Virtual Assistants.
Trained cold callers run $3–$5 per hour depending on experience and hours. That is the caller cost, paid for the hours worked. My management fee is separate and depends on team size — it covers recruitment, training, daily oversight, spam monitoring, KPI reporting and replacing anyone who is not performing.
Pricing is quoted per operation rather than published, because a single caller on part-time hours and a five-person team across three markets are not the same job. Tell me the shape and you will have a number the same day. Full detail on my cold calling page.
Worth being blunt about the maths: a caller at $4/hour working 30 hours a week costs roughly $480 a month. If that produces one additional contract a quarter, it has paid for itself several times over. If nobody is managing them, it produces nothing at all — which is the entire reason management is not optional.
These figures come from my own client campaigns and are shared to show how the maths works, not as a promise or a typical result. Your callers' results and cost per lead will depend on your market, list quality, offer, budget, how fast replies are answered and current platform pricing.
Without numbers you cannot tell a bad week from a bad hire. These are the ranges I manage against — yours will shift with list quality and market, but the shape holds:
| Metric | Typical range | Investigate below |
|---|---|---|
| Dials per hour | 60–100 | 50 |
| Contact rate | 5–12% | 5% |
| Leads per 100 contacts | 3–8 | 3 |
| Talk time per hour | 8–15 min | 6 min |
| Callback show rate | 40–60% | 35% |
The figure that matters most is contact rate. If it falls below about 5%, the problem is almost never the caller — it is flagged numbers or stale data, and no amount of coaching fixes either.
The job of a first call is not to negotiate. It is to find out whether there is anything worth negotiating about, in under four minutes:
A caller who establishes those five things and books a callback has done the job perfectly. A caller who tries to agree a price has exceeded it, usually expensively.
Tell me the hours and markets you need covered and I will tell you what team size makes sense.